Put compounding to good use by tackling 3 to 5 marketing actions every day. As John Kremer says, “It will always be up to you to provide the motivation for readers to buy your books.”

When not much seems to be happening even though I’ve been marketing diligently, I try to remember that there’s a little spark of energy in every effort I make. Taken together, that group of sparks is called “compounding.” And it can make all the difference.